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ISO 20252

ISO 20252:2006 “Market, opinion and social research – Vocabulary and service requirements”. ISO 20252:2006 establishes the terms and definitions as well as the service requirements for organizations and professionals conducting market, opinion and social research.
The key requirements of this standard are:

  • existence the marketing and social research documented quality management system in the organization provider;
  • carrying out the regular audits of the system;
  • ongoing training and development of staff;
  • management of subcontractors;
  • full transparency for the customer, which includes the ability to check the key stages and reporting on them;
  • preservation, integrity and confidentiality of information, checking and approval of the main stages of research.

Organizations’ certification with ISO 20252 confirms the requirements of production cycle and organizations quality management system for providers of marketing and social research. The presence or absence of the certificate of conformity ISO 20252 in provider, allows the client to estimate the minimum level of service to which he can rely.

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